This rumor has been going around for a few weeks, that Apple was coming out with an enhanced multimedia album format called cocktail. Now, The Unofficial Apple Weblog adds more fuel, that there will be competing formats – link.

TUAW ends their rumor with this:

this promises to be a pretty decent fight.

Really? I don’t think so. I don’t see many people today that want to poke around a kind of crappy interface to see the front and back of the album cover, let alone pay more for the multimedia ‘enhancements.’ They would be wiser to just start including song lyrics embedded in the tracks sold by the iTunes Store.